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Contributing writer

Contentment Agency contributes content each month for and Dish’s social media channels, covering restaurant reviews, food and wine events and gastronomic news from Hawke’s Bay and further afield. Check out two recent stories - one on the Asian Diner pop-up series and another covering the wonderful Chocolatier Mirams.



Public relations

Hushaberry aimed to tell a New Zealand wool story that would resonate with conscientious Kiwis looking to make a move away from synthetic carpet and home furnishings. Over three months, Contentment worked with the co-founders on a hugely successful public launch event and developed media hooks and imagery selections for the likes of The Listener, Good Health Choices, Nadia Magazine, The Australian Women’s Weekly and other widely-read titles.


JUNO KiwiSaver Scheme

Public relations and content development

JUNO is a new KiwiSaver provider disrupting the market by offering zero-fee investment for under-18s, and great low fees for everyone else. We worked with the co-founders on developing a brand voice and a PR plan for launch that engaged wide audiences across multiple platforms - for instance, Seven Sharp, online (Idealog,, on radio, and on social using influencer Jess Quinn.

Contentment Agency continues to work with JUNO KiwiSaver to develop new media hooks as the story evolves.


First Light Foods

Public relations and social media

Contentment Agency proudly manages PR and social media content for premium grass-fed meat producer First Light. First Light has enjoyed airtime on RNZ, NewstalkZB, and features on and within premium lifestyle titles, as well as being named ‘Best beef in the world’ by Forbes. You can also find First Light on Facebook, Instagram and LinkedIn.


Karitane Nurses and Nannies

Public relations

The Karitane name is known and loved by thousands of Kiwis - but with Karitane-trained nurses in danger of extinction, it was time to implement a campaign to bring more nurses out of the woodwork, and begin a discussion around the feasibility of using their talents to educate a new generation of Karitanes. Coverage included a story on Seven Sharp, and interviews on Newstalk ZB, on and with New Zealand Woman’s Weekly.