Contentment Agency

Contentment Agency

Fiona Fraser takes your exceptional brand stories and shares them with the world


Contentment Agency

Fiona Fraser takes your exceptional brand stories and shares them with the world

How can I help?

Publicity and communications
An extensive media database and ‘little black book’ of VIPs to help spread the good word. PR and planning, press material, copy writing, features and articles, blogs, proof-reading and editing.


Content marketing
Storytelling that matters, ensuring your brand is seen, heard, and shared.


Social media
It's a beast. Let me write you a plan and take it off your hands, so you can get on with what you do best - your business!


with you about your unique stories and perspective. It can be hard to know where to start, so let me help develop your voice, so your brand can be understood, engaged with and loved.

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I’m lucky enough to call Hawke’s Bay home - doing what I love alongside brands and businesses I believe in. Creating, crafting, collaborating - that’s what gets me up in the morning. Words have always been my thing and I was attracted to storytelling from a very early age.

In the deep south, where I’m from, I created a little magazine called Country Fun when I was about nine years old. I had it all mapped out – the content was on point, the pencil drawings were delightful and I’d worked out a way to monetise my in-mag competitions. Dang, I’d even written an editor’s letter.

A couple of decades later I was a real-life journalist, working my way through the ranks in radio, web, and a variety of women’s magazines to land key roles, first as editor of The Australian Women’s Weekly (NZ edition), and then the dream: leading the team at our national treasure, New Zealand Woman’s Weekly.

I loved the breakneck pace and the thrill of the chase as an editor but the good life came calling and now, I’m living a life of Contentment on rural land outside Havelock North with my family, dog, and four rampant chooks. Here, I’ve been able to spend time honing my communications, social media and marketing skills, helping businesses at start-up stage, in growth… and sometimes, in crisis.

Through my gift for storytelling, developing brilliant, compelling content and connecting with a range of audiences, I’m here to help you experience total Contentment too.