First Light Foods
Public relations, livestock marketing and social media
Contentment proudly managed PR and social media content for premium grass-fed Wagyu producer First Light for three years, as well as assisting with farmer attraction campaigns and livestock marketing.
First Light has captured plenty of global attention, enjoying airtime on RNZ, NewstalkZB, and in features on Stuff.co.nz and within premium lifestyle titles, as well as being named ‘best beef in the world’ by Forbes.
Rockit Apple
Public relations
Contentment supports innovative miniature fruit company Rockit Apple, managing media relations, crafting content and creating storytelling opportunities for fruit trade publications. Recent highlights include One News coverage of the digital innovation packed into Rockit HQ, major features across Stuff’s regional titles and online, Kia Ora, the National Business Review, on Radio New Zealand and in the rural/trade press.
Leading magazine and content platforms
Contributing writer
Contentment contributes travel, lifestyle, food and human interest content to a variety of premium titles and platforms, including recent stories for NZ Life & Leisure, Haven, NZ House & Garden, Kia Ora, Woman’s Day, Stuff.co.nz and The Spinoff. Check out three recent stories - one on the incredible Te Mata House in Hawke’s Bay, a feature on a quirky cottage by the sea, and another on the rise of sugardating in New Zealand.
Hastings Distillers
Public relations
Who wouldn’t delight in a tumbler of expertly-crafted biodynamic gin, garnished with a sliver of organic citrus? Hastings Distillers is an award-winning urban distillery and French-inspired tasting room in Hastings. Founders Kate Galloway and David Ramonteu aimed to to tell their story without relying on social media and engaged Contentment to help. So far, they’ve been featured on One News (causing them to sell out of gin within four minutes), in Kia Ora, NZ Lifestyle Block, on Stuff.co.nz and Neat Places, and in a range of global travel publications. They say online sales have jumped 2000% as a result of targeted exposure to a thirsty audience.
JUNO KiwiSaver Scheme
Public relations and content development
JUNO is a new KiwiSaver provider disrupting the market by offering zero-fee investment for under-18s, and great low fees for everyone else. We worked with the co-founders on developing a brand voice and a PR plan for launch that engaged wide audiences across multiple platforms - for instance, Seven Sharp, online (Idealog, Stuff.co.nz), on radio, and on social using influencer Jess Quinn.
Karitane Nurses and Nannies
Public relations
The Karitane name is known and loved by thousands of Kiwis - but with Karitane-trained nurses in danger of extinction, it was time to implement a campaign to bring more nurses out of the woodwork, and begin a discussion around the feasibility of using their talents to educate a new generation of Karitanes. Coverage included a story on Seven Sharp, and interviews on Newstalk ZB, on Stuff.co.nz and with New Zealand Woman’s Weekly.