Hushaberry aimed to tell a New Zealand wool story that would resonate with conscientious Kiwis looking to make a move away from synthetic carpet and home furnishings. Over three months, Contentment worked with the co-founders on a hugely successful public launch event and developed media hooks and imagery selections for the likes of The Listener, Good Health Choices, Nadia Magazine, The Australian Women’s Weekly and other widely-read titles.
JUNO KiwiSaver Scheme
Public relations and content development
JUNO is a new KiwiSaver provider disrupting the market by offering zero-fee investment for under-18s, and great low fees for everyone else. We worked with the co-founders on developing a brand voice and a PR plan for launch that engaged wide audiences across multiple platforms - for instance, Seven Sharp, online (Idealog, Stuff.co.nz), on radio, and on social using influencer Jess Quinn.
Contentment Agency continues to work with JUNO KiwiSaver to develop new media hooks as the story evolves.
First Light Foods
Contentment Agency proudly manages social media content for premium 100% grass-fed meat producer First Light. Developing a brand voice for Facebook, Instagram and - most recently - LinkedIn, growing audiences and writing punchy, engaging content that keeps the brand top of mind, is what we do best.
Isla Skin Therapies
Web content, May 2018
"It's so hard to write about myself!" Kellie from Isla told me over coffee. It's a common complaint - which is where it can be really helpful to engage with a super curious person like me to ask the right questions and develop the story on your behalf. I was pleased to be able to help Kellie create some web content for her yet-to-be-launched site.
Woman's Day magazine, January 2018
New Zealand's 'menstrual cup mavens' Robyn McLean and Mary Bond are transforming the way women 'do' periods. This feature in NZ's highest selling newsstand magazine resulted in increased sales for the Hello Cup and a spike in traffic to their website and social media accounts. The feature was handled, arranged and written by me.